"Cells"?

So I had a job interview the other day with a Danish company, an interview which was taken by a very amiable Danish lady. I had no trouble understanding her except for one word that seemed to keep cropping up when she introduced the company at the start of the interview. She was talking about the different departments and kept mentioning "cells" which seemed a very strange word to use in that context and made no sense whatsoever. I started to wonder whether they used the term "cells" instead of "departments" but I thought that would have been a little weird.

I didn't really want to highlight this - everything else that she said in her introduction to the company made perfect sense - and I felt sure that if I asked about this I'd only be making an idiot of myself! So I kept quiet and tried to figure out what that word was as she kept on talking and it came up again.

Ultimately I was spared from having to ask what this word was as I finally figured out what she was talking about. Her Danish accent had in fact diguised a word that was very familiar to me ...

Sales!